Virtual Reality: A Behind-the-Scenes Look at the People and Practices That Make a Safari Lodge Exceptional.
As the travel industry continues to evolve and adapt to the changing needs and preferences of travellers, more and more luxury lodges are turning to virtual reality and 360º video to showcase their properties and services to potential guests. One of the key ways in which these technologies are being used is to give potential guests a behind-the-scenes glimpse at the inner workings of a luxury lodge, including the staff and processes that go into delivering an exceptional guest experience.
The Inner Workings of a Luxury Lodge
For many years, I have travelled to Kenya and Tanzania working alongside guests, suppliers and ground-handlers to be able to offer exceptional travel experiences. But in this increasingly competitive market, the ability to offer a unique and memorable guest experience can be a key differentiator for luxury lodges.
By giving potential guests a glimpse into the various systems, processes, and people that make this experience possible, lodges in Africa and all over the world can create a sense of authenticity and transparency that can be very appealing to travellers. This is especially true for travellers who are looking for a more authentic and immersive travel experience, rather than just a standard hotel stay. And I believe this post-Covid era has reinforced the need to feel closer to the teams that are catering for you.
In that regards, Virtual Reality (VR) can provide powerful behind-the-scenes looks through interactive tours and experiences. By using these technologies, lodges can now offer potential guests the chance to explore various areas of the property that are typically off-limits to the general public, such as the kitchen, spa, or staff quarters. This can also give a unique and fascinating perspective on the inner workings of the lodge and help potential guests to better understand and appreciate the various services and amenities that are available to them.
Immersive Customer Testimonials and Reviews.
By featuring real guest experiences and feedback through AR or VR, luxury lodges can give potential guests a sense of the overall atmosphere and culture of the property, as well as the level of service and attention to detail that they can expect to receive. This can be especially effective when paired with immersive virtual reality experiences that allow potential guests to experience the lodge for themselves in a more immersive and realistic way.
Make use of AR and VR to showcase the various systems and processes that are in place to ensure the highest levels of quality and safety. Demonstrate sustainability practices, such as the use of renewable energy sources or the efforts to reduce waste and conserve natural resources. Similarly, lodges and hotels can showcase the various safety or sanitation protocols and procedures that are in place to protect guests and staff, such as fire safety drills or emergency response plans.
Engage, Educate, Support Efforts On The Ground
Virtual Reality has the potential to provide immersive and interactive experiences that can engage and educate audiences in a way that traditional media cannot. And this is even more relevant for remote or wild places like the parks in Africa.
Organisation working on environmental protection can use virtual reality and 360º video to take viewers on a virtual tour of a protected area, showcasing the various species and habitats that are being preserved and the efforts being taken to protect them. Through this immersive experience, viewers can gain a deeper understanding and appreciation of the value of these areas and the importance of conservation or anti-poaching efforts.
By using these technologies to showcase the work being done on environmental protection or sustainable development, organisations can reach a wider audience and help to drive awareness and support for their commitments.
Organisations working with local villagers on sustainable development initiatives might also use virtual reality and 360º video to give viewers a firsthand look at the challenges and opportunities facing these communities. By showcasing the work being done to improve livelihoods and protect the environment, organisations can help to raise awareness and build support for their efforts on the ground.
Virtual Reality can be a powerful tool for engaging potential guests and building trust and confidence in the property. By offering a more authentic and immersive look at the surroundings, the teams and the work, lodges can differentiate themselves and create a more memorable and satisfying guest experience.
VR is also a unique and powerful way to highlight efforts on protecting the environment or work with local villagers as part of sustainable awareness campaigns. By creating immersive and interactive experiences, organisations can now engage and educate not only audiences but also teams on the ground in an immersive way, helping to raise awareness and build support.
#travelandtourism hashtag#travelagent hashtag#travelindustry hashtag#marketingdigital hashtag#marketing2023 hashtag#safaris hashtag#safarilodge hashtag#luxuryhospitality hashtag#experience hashtag#hospitalitymanagement hashtag#serviceexcellence hashtag#VR hashtag#AR hashtag#virtualreality hashtag#virtualrealityexperience hashtag#technologytransformation hashtag#360photography hashtag#guestsatisfaction hashtag#guestexperience hashtag#conservation hashtag#antipoaching hashtag#africa hashtag#kenyasafari hashtag#tanzania Justin Francis Trudie Clements Paloma Camblin Yvan Vermeesch Gordie Owles FluidityAR Ltd
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Why is it the right time to talk about AR & VR for business? AR and VR can enhance customer experiences by providing them with personalised and engaging content, such as virtual tours of physical stores, virtual try-ons of products, or interactive games that help customers engage with a brand. And creating immersive and interactive advertising campaigns can help businesses stand out to capture customers' attention and provide businesses with valuable insights into customer behavior and preferences. AR and VR are truly transforming the way we learn and work, making these technologies an exciting area to explore and learn about.