This world is shifting to digital. Grabbing paper flyers or a leaflet is quickly being replaced by buyers scanning an augmented reality QR code on websites or directly on outdoor signs. Since the pandemic, the AR real estate market is growing significantly, and property owners need to be engaged in that process. Augmented Reality not only overlaying digital information on your surroundings through the camera of your smartphone, it also creates connective tissue between the physical assets and the AR digital world to ensure that we can place content in particular places. In commercial real estate, property owners can now be ...
fully engaged with a retailer, display content on their own building, on the side of an iconic building, like museums or art galleries to attract new customers or even travellers - the content from outside, activated with your phone driving people inside. This means increased engagement and more walk-in customers or first time buyers.
Augmented Reality is not just another medium, it's just another way for brands to think about when spending their campaign budgets. it's also another way of getting a message in front of advertisers that need an audience which stays engaged, and try to get them to do something different. Real Estate brands have always gone in this direction, from drone views to 3D mapping or virtual vists. This is not new. Today, future buyers can simply point their smartphone’s camera at the QR code or a marker image and a virtual tour automatically can simply come to life or a virtual property agent can engage with you and collect relevant data to be contacted again.
In terms of brands and advertisers, augmented reality technology companies can also help partner with businesses in a particular location. And one of our case studies is about creating an ecosystem of local shops, businesses and artists that give life digitally to the neighborhood. Streets art can also give life to a place, a brand or a community. So, it's important to recognise that Augmented Reality is just another way that real estate companies will have to spend their advertising money to get their message in front of buyers,
For us at FluidityAR Ltd we basically help companies to embrace AR to grow an audience which is highly engaged and also trying to get them to do something different. So our goal here is to become this new underpinning technology layer that connects live experiences with live database. And AR databases are live data management platforms that allows publishers and brands to understand the field of view of the user, and get their permission to push commercial and advertising content to them - and get paid for it.
AR is not only a matter of advertising a property or a development, we are committed to augment existing outdoor media, art, businesses that could plug into the AR world and upsell immersive content to push advertising campaigns and make them work even better. And this is a whole new stream of revenue that benefits everybody.
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Why is it the right time to talk about AR & VR for business? AR and VR can enhance customer experiences by providing them with personalised and engaging content, such as virtual tours of physical stores, virtual try-ons of products, or interactive games that help customers engage with a brand. And creating immersive and interactive advertising campaigns can help businesses stand out to capture customers' attention and provide businesses with valuable insights into customer behavior and preferences. AR and VR are truly transforming the way we learn and work, making these technologies an exciting area to explore and learn about.