The global pandemic completely disrupted work patterns in all companies worldwide. One of the area's most affected has been employee learning and personal development. Working from home has suddenly made it impossible to provide in person, or office based skills training and many industries have had to implement or expand business training online, stretching teams and work patterns. But a revolution was ready to enfold.
The camera of the latest versions of smartphone are getting more and more sophisticated. They allow Augmented Reality to access the device’s RGB camera, gyroscope, accelerometer, orientation, and magnetometer features to display virtual experiences. Complicated terms to help launch fun and highly engaging marketing campaigns. So let's dive-in. There are 2 types of AR experiences: WebAR and App based AR.
Why is it the right time to talk about AR & VR for business? AR and VR can enhance customer experiences by providing them with personalised and engaging content, such as virtual tours of physical stores, virtual try-ons of products, or interactive games that help customers engage with a brand. And creating immersive and interactive advertising campaigns can help businesses stand out to capture customers' attention and provide businesses with valuable insights into customer behavior and preferences. AR and VR are truly transforming the way we learn and work, making these technologies an exciting area to explore and learn about.